News

Alicia Keys named as Blackberry Creative Director

Alicia Keys named as Blackberry Creative Director

American singer/songwriter Alicia Keys has been revealed as the global creative director for BlackBerry and is to work closely with developers and retailers to promote the brand, coinciding with the launch of its latest generation product. There are two new devices which will run the revamped BlackBerry 10 operating system. And the firm – now rebranding itself simply as BlackBerry – hopes the new phones and OS will help it compete with Apple and phones which use Google’s Android operating system. Speaking at the launch in New York, company boss Thorsten Heins said he thinks the devices will “transform mobile communication into true mobile computing”. He also claimed the operating system will go “beyond anything you’ve seen before” Keys, who announced the exclusive relationship with the brand at the US launch of the BlackBerry 10, commented; “I’m fascinated by technology. Continue Reading »

Page 1 of 2112345678...20...End »