Michelle is one of the UK’s most successful female entrepreneurs and founder of international lingerie brand, Ultimo. After working at a marketing job with brewer Labatt for two years she was promoted to their head of marketing in Scotland.
Mone had read about a new silicone product while on holiday in Florida, and obtained the European licence to make bras from it. She founded MJM International Ltd in November 1996, and three years of research, design, and development resulted in the patented Ultimo bra.
In August 1999, a month after having her third child, Mone launched Ultimo at Selfridges department store in London. Selfridges sold the pre-launch estimate of six weeks of stock within 24 hours, which is still known as the biggest ever bra launch in the UK, with over 50 photographers present and camera crews from all over the world.
In April 2000, Mone won the World Young Business Achiever Award.
Michelle Mone (Michelle Georgina Mone OBE) won ‘Best Newcomer’ at the British Apparel Export Awards.
In 2001 Prince Charles invited Mone to join the Board of Directors for The Princes Scottish Youth Business Trust, and more recently the Board of Main Council, as part of which she dedicates time to mentoring and supporting young people throughout Scotland every year.
In November 2002, Mone was awarded an honorary Doctorate by Paisley University.
Michelle was voted as Britain’s Number One most powerful woman in business by Glamour magazine as well as receiving an OBE from The Queen in 2010 in recognition of her services to UK business.
The company was launched in the traditional ship building district of Glasgow, Govan, bringing to needed jobs an area which has experienced a long period of decline.
Michelle is a dedicated charity supporter, fundraiser and volunteer and has raised thousands of pounds for organisations of all sizes.