Jack Grealish collaborates with Gucci
Jack Grealish collaborates with Gucci
Add to shortlistCategories:
About
Gucci’s got a big match with Jack Grealish, and you’re invited
Gucci announced a gaming space on Roblox with its newest ambassador, Jack Grealish, in a global exclusive.
Gucci Town is a prime piece of property. The lawns are immaculately maintained. The fountains are absolutely clear. The store is open 24 hours a day, seven days a week, and is well-lit, immaculate, and always well-stocked. It exists on Roblox, the ridiculously popular online creation platform, and Gucci has added another resident to its permanent digital space there. Gucci is in town, baby! And now Jack Grealish has joined them.
The collaboration, in which Jack Grealish will host a brand new in-game football experience (via a Roblox avatar with a hairband and everything), is the latest activity to enrich Gucci Town. Users can now play minigames, repurpose Gucci prints and patterns to create digital art pieces, and compete in a penalty shootout with the Manchester City midfielder since the launch.
Though fashion’s relationship with the metaverse has been sporadic and, at times, perplexing, Gucci’s slow dance with Roblox is firmly establishing the brand as one of the few that is doing this naturally. It takes its time. Since May 2021, Gucci has staggered announcements and launches in-game as its ecosystem gradually develops; according to the label’s statistics, over 8 million players visited Gucci’s first temporary experience on the platform, the Gucci Garden, and over 39 million played in the Gucci Town. Roblox has 202 million monthly users, and that number is only expected to grow.
As the popularity of online gaming grows, these collaborations are a way to reach out to a younger generation raised on virtual realities. Gucci’s strategy may appear strange to the old school, but it is a way for the actual new school to be seen. The interlocking G house logo can be found almost everywhere in Gucci Town. Roblox avatars can wear collections that can be purchased. There’s even space for brand initiatives, with the archival Vault initiative getting its own museum. Add a major football star to the mix, and the net grows even wider.
We can’t wait for this partnership to produce exciting results!
Brand partnerships are one of the most effective ways to increase your brand awareness and sales.
If you want to get exposure for your business, it’s best to invest in a well-known brand ambassador—one with millions of followers who will promote everything from their products/services directly into their fans’ feeds.
If you are looking to improve your business by partnering with famous people, call the team at The Celebrity Group.
For enquiries, please contact:
About The Celebrity Group
Useful Talent has more than 30 years of experience in casting the most effective Celebrity Influencers & Brand Ambassadors for the International Advertising, Marketing & PR Industry.
Brand ambassadors and public personalities have been proven to increase sales and brand awareness THREE times more than a similar campaign without.