We consult with clients in the Advertising, Marketing, and PR industry to identify the Celebrity Influencer or Brand Ambassador with the strongest appeal to the target market who will deliver the best possible results at the most economical cost for any proposed advertising or endorsement campaign. We work with agencies and PR clients on a No Contract – No Charge basis. If we are unable to secure the target Talent within the budget set by the client there is no charge whatsoever.
We contact our Celebrity Talent to discuss and negotiate the best terms on behalf of both Talent & Brand. We can prepare, issue and negotiate water-tight contracts to bind and protect both the Client and the Talent. We deal with the payment of deposits and arrange for the collection and payment of subsequent contractual monies. If necessary we will arrange for payments to be made in ways designed to reduce the tax burden of the Talent concerned.
We can make all the necessary arrangements for the travel and attendance of the selected Talent at the studio or other venue and personally supervise whatever activity is called for under the contract. We are one of the most experienced agencies in the world for any commercial activity concerning all types of Talent.
Reasons why Celebrity Influencers are so successful.
NEVER BEFORE has the consumer been so aware of, or responsive to, celebrity led advertising and endorsements.
NEVER BEFORE has there existed so many TV channels, websites and alternative media such as YouTube, eager to carry these compulsive and persuasive messages, as well as celebrity gossip about them.
NEVER BEFORE has demand for celebrity involvement in all forms of advertising been higher, or more cost effective. According to Campaign Magazine over 22% of all TV advertising utilise a celebrity endorsement in vision and over 30% include a celebrity voice over. Not surprising then that statistics prove that advertising including a celebrity out-perform 2-1 those without.
During the past 25 years Useful Talent executives have been responsible for generating literally thousands of celebrity led advertising and endorsements contracts, PR campaigns, product launches, corporate entertainment & pesonal appearances. These include British and foreign TV, print, poster campaigns, websites and corporate videos. As a result, advertising agencies worldwide are increasingly seeking to benefit from our extensive experience and advice on which celebrities to approach and how to cost the various elements of these endorsement contracts.
To our knowledge, no other agency has our experience, or has been as successful in matching the right celebrity to the right campaign at the right fee for so many years.
Useful Talent has been at the heart of celebrity influencer advertising, marketing and endorsements in Europe and the USA for over 25 years and is uniquely qualified to place accurate priced endorsement proposals directly into the hands of the appropriate decision makers. We have evolved over this period into a number of specialist departments dealing with a wide range of services specifically designed for the advertising, marketing and PR industries. With offices situated in key international locations we provide an essential conduit between major talent and the important corporate market.
We were delighted to have worked with you and Pollyanna Woodward & Ortis Deley on the THREE campaign
Thanks for arranging Pierluigi Collina to work with Mars Foods Ltd. on Snickers
Without your involvement the TVC with Steffi Graf for SURE deodorant would never have happened. Thank you.
We will definitely be using your fantastic service again
It was such a pleasure working with you
We were so pleased that you managed to arrange Bill Bailey for us on behalf of our client FACE
Thanks for taking the trouble to visit us to discuss the project
We hope you will accept this Fortnum & Mason hamper on behalf of Jenni Falcone
Celebrities project lifestyle messages that brands can tap into to position their products or services. Certainly this can be an expensive marketing method: Jamie Oliver’s celebrity endorsement ad campaign for Sainsbury’s cost £41 million, but the return-on-investment can be startling.
For example, Heston Blumenthal’s eyewear range for Vision Express, although a costly campaign, helped to drive a 6% increase in sales in 2013 and an 11% rise in operating profits.
With the rise in social media and other digital marketing channels the costs don’t necessarily need to be so extravagant and celebrity product endorsements are fast becoming more affordable.
