Caroline Flack announced as brand Ambassador for Regis Salons

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Xtra Factor presenter Caroline Flack has marked her new role as brand ambassador with the return of her signature ‘dip-dye’ hairstyle. As a regular visitor to Regis, Flack is the perfect ambassador, admitting that she ‘loves to experiment’ with her hair.

The Xtra Factor presenter recently ditched the two-tone trend, claiming ‘my dip has died’ on Twitter.

Now though, after bagging her new gig as brand ambassador for Regis Salons, Caroline has embraced her blonde tips once again.

Regis was one of the first salon brands to champion the hair trend before it more or less took over the world, so it’s no surprise to see this pair hooking up.

Regis Salons showcases ‘the Caroline signature look’ with hopes of inspiring women to experiment with their own style through different cuts or colours. The six month campaign runs across print, blogs and social media.

Talking about her new role, Caroline said: “I’ve always loved to experiment with my hair and regularly visit the salon to make subtle changes to the length or colour, to keep the style looking fresh.

“Regis is a fantastic brand and well known for beautiful hair and colour and brilliant home care advice so I was honoured when they came to me about working with them. I know from personal experience you really can’t beat a good pamper in a salon and when you visit Regis you certainly get that. The cut and colour they gave me for our fun shoot was amazing. I love to change my hair a lot and luckily the team at Regis fully embrace this!”

“If I have a bad hair day I feel more self-conscious and it can affect my mood, so it’s really important for me to take care of my hair.”

The Xtra Factor host follows in the footsteps of fellow TV presenter Emma Willis.