Pandora partners with Martina McBride

About

Martina McBride has been announced as the star of Pandora jewellery’s new advertising campaign.

The contemporary singer-songwriter features in print adverts across a variety of US and Canadian magazines, as well as endorsing the 30-year-old brand through social media.

Pandora is also sponsoring several of Martina’s concerts, from June-Dec 2013, giving fans the chance to win jewellery pieces and upgraded VIP tickets.

Mother of three Martina says, ‘I am really excited to work with Pandora, a brand that celebrates the qualities that make a woman unique. As a busy working mum, I enjoy being on stage as well as the simple joy of laughing or spending a quiet moment with my daughters. Pandora offers unique jewellery that reflect special moments that I cherish.

‘Women frequently use music and jewelry to express their memories, life story and individual style. Both Martina and PANDORA are renowned for celebrating the strength, beauty and character of women,” said Angel Ilagan, Vice President, Marketing, PANDORA Jewelry, North America. “We are excited to help commemorate Martina’s unforgettable moments and to connect with her fans at concerts.’

The four-time CMA Female Vocalist of the Year and three-time ACM Top Female Vocalist is well-known for her chart-topping hits that celebrate women such as “Independence Day” and “This One’s for the Girls.” She’s an artist not afraid to conquer complicated topics about love and relationships with songs like “Teenage Daughters,” “Wild Angels” and “Wrong Again.”

Martina also sings about some of the bigger issues and struggles facing women such as domestic abuse in “Broken Wing” or her 2011 hit “I’m Gonna Love You Through It,” which serves as an empowering anthem for women battling cancer, their families and other caregivers.

For more than 30 years, PANDORA has been making its mark in the international fine jewelry industry and is world-renowned for its high-quality, hand finished designs made from genuine materials at affordable prices. The collections inspire women to embrace their individuality with romantic and feminine pieces that capture the unforgettable moments of life. The strength of the PANDORA charm bracelet is the detailed design, the high quality and the unique threaded bracelet system. The affordable luxury collections include customizable charm bracelets, rings, earrings, necklaces and watches made from sterling silver and 14K and 18K gold. Perfect for any occasion, PANDORA jewelry is sold in over 70 countries on six continents in over 10,200 locations, including approximately 900 PANDORA branded concept stores.