Tyler Hilton joins Cat Footwear Earthmovers Campaign

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American singer-songwriter Tyler Hilton has teamed up with Cat Footwear for its Earthmovers campaign.

Chosen because he ’embodies the brand’s tradition of hard work and fearlessness’, Tyler features in the campaign that celebrates individuals who ‘move the earth’. In addition, consumers can shop his favourite styles on the Cat website.

Tyler comments, ‘When I learned that to Cat Footwear, an Earthmover is someone who inspires the world through dedication and commitment to their craft, I was really honored.

“It has been a challenging couple of years and I had to take a big risk and leave a lot behind to start my own label. Without all the rules and red tape, I’m now able to write honest Americana Rock n’ Roll and be much closer to who I really am.   It’s so cool to be acknowledged for that.”

In keeping with the Caterpillar Inc. brand, the Earthmovers Campaign celebrates individuals who positively impact the world around them and who “move the earth” in their everyday lives.  Dedicated, confident, and bold, an Earthmover is an individual who embodies the brand’s tradition of hard work and fearlessness.

A native of sunny Palm Springs, California, Tyler Hilton is a singer, songwriter and actor.  The son of an electrical contractor and a teacher, Hilton grew up in a musically inclined family, where he took to playing guitar and singing at a very young age.  After releasing an independent self-titled album in 2004, he was signed to Warner Bros. Records and put out his first major-label album the same year he made his acting debut starring in the CW’s “One Tree Hill,” and later as Elvis Presley in the Johnny Cash biopic, “Walk The Line.”

Yet, while his cover songs appeared on the Grammy Award-winning soundtrack for “Walk The Line,” and his originals aired on “One Tree Hill”, Hilton had yet to release another full-length album.  After a series of attempted new releases were thwarted by the major label scene, Hilton opted to leave his record deal to finally release his much-anticipated third studio album in 2012, “Forget The Storm,” through his own label, Hooptie Tune Records, marking his first independent full-length release in 8 years.  Today, Hilton is busy touring the U.S., Canada and Europe, sharing the new material with his fans.

“When we first heard about Tyler’s story,” says Kelly Ballou, USA Marketing Manager for Cat Footwear, “We loved his independent, pioneering spirit, and that he refused to let anyone dictate how or what his musical career should be.  Tyler’s boldness really personifies what an Earthmover is.”

Cat Footwear is a division of Wolverine World Wide Inc., and the global footwear licensee of Caterpillar Inc.  For nearly two decades, Cat Footwear has been designing and engineering quality footwear that lives up to the hard-working reputation of the Caterpillar brand.  Rich in heritage, Cat began in the industrial work boot sector, and has since grown into fashionable lifestyle collections for urban, city-dwelling men and women.  As a brand, Cat focuses on quality, rugged leathers, old-fashioned craftsmanship and sophisticated details that defy their modest price tag.  Today, Cat Footwear is sold in more than 150 countries worldwide.

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