Venus Williams and Saniyya Sidney for Lacoste
Venus Williams and Saniyya Sidney for Lacoste
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VENUS WILLIAMS STARS IN LACOSTE’S LATEST CAMPAIGN
Together with Saniyya Sydney, who recently starred as a young Venus in the film ‘King Richard.’
Lacoste is back with a brand new collection campaign starring the global tennis champion Venus Williams and actor Saniyya Sidney, who recently played the role of a young Venus Williams in the Academy Award-winning film, King Richard.
Captured by Irish photographer , the visual direction combines a documentary format with a contemporary street fashion aesthetic.
The release also includes a short film directed by the talented young duo. With an unexpected plot, SS22 celebrates the brand’s new tone of voice.
Within the narrative of the film, there is an unexpected meeting between the newest Lacoste brand ambassador Williams and a Lacoste brand superfan played by Sidney.
The FW22 chapter follows a young teenager returning a white Lacoste jacket to its unexpected owner, Venus Williams.
It is then that the two leads realize they are wearing the same piece of clothing with crocodile embroidery, an ode to the tennis player’s iconic courtside dancing.
In early 2022, Lacoste introduced Venus Williams as its new global ambassador, along with its new silhouettes designed by Louise Trotter, its creative director.
We can’t wait for this partnership to produce exciting results!
Brand partnerships are one of the most effective ways to increase your brand awareness and sales.
If you want to get exposure for your business, it’s best to invest in a well-known brand ambassador—one with millions of followers who will promote everything from their products/services directly into their fans’ feeds.
If you are looking to improve your business by partnering with famous people, call the team at The Celebrity Group.
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About The Celebrity Group
Useful Talent has more than 30 years of experience in casting the most effective Celebrity Influencers & Brand Ambassadors for the International Advertising, Marketing & PR Industry.
Brand ambassadors and public personalities have been proven to increase sales and brand awareness THREE times more than a similar campaign without.