Saransh Goila for Roposa
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Roposo partners with chef and entrepreneur Saransh Goila to launch cookware brand, Delishaas
In partnership with chef and entrepreneur Saransh Goila, Roposo has launched the cookware brand Delishaas.
In line with the company, the brand has two key features, stylish and clean. Products that combine function and modernity in an affordable way. Cookware includes pans, Dutch ovens, and kadhai-style dishes which utilize the company’s signature Tri-Ply and Greblon Technology.
Mansi Jain, senior vice president (SVP) and general manager, Roposo, said: “Chef Saransh Goila’s cooking style is all about having fun in the process, which fits perfectly with our entertainment-first philosophy, and resonates well with our consumers. Delishaas aims to bring millions of cooking enthusiasts differentiated products and help us tap into the fast-growing cookware market.”
The company says that demand for a pans and cookware that can make meals aesthetically-pleasing while also encouraging healthy cooking has grown recently. They attribute it, in part, to the surge in home cooking caused by the global pandemic.
It claims that discerning consumers are now looking beyond basic utensils for cookware that elevates their cooking and dining experiences at home.
“The aim is to fuel the creator economy through multiple entrepreneurial opportunities,” Vijay Subramaniam, founder and group CEO, Collective Artists Network, stated. “This launch comes closely after some direct-to-consumer (D2C) products which we have launched over the past year, and we expect to bring consumers more such brands in the coming quarters,” he added.
We can’t wait for this partnership to produce exciting results!
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