Maya Jama for McDonald’s
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McDonald’s recruits Maya Jama to front McCrispy launch campaign
McDonald’s unveiled an ad campaign to promote the new McCrispy chicken burger. The TV star Maya Jama will appear in these ads.
During the course of this ad, Maya Jama disrupts various unsuspecting members of the public who are simply trying to enjoy their chicken burger.
In addition to Maya jama, the rapper and actor Michael Dapaah and comedian Keith Lemon also appears in the ad.
Created by creative agency Leo Burnett London, the 60-second Chicken for chicken lovers video intends to create buzz about the release of their new product.
The trailer starring Maya Jama, produced by a gaming YouTube channel Smuggler, has already succeeded in gaining traction given the inclusion of a notable YouTuber in the ad – Elz the Witch.
“This campaign is a shining example of the populist creativity that Leo Burnett champions,” Leo Burnett UK executive creative director, Mark Elwood, said.
“With references that appeal to a wide audience, the McCrispy campaign ties in various aspects of UK culture: from enjoying a Maccies at your desk, to tucking in during the drive to uni… the ad aims to resonate with all UK chicken lovers.”
As a result, they set up a McCrispy Gaming House, which allowed football players, celebrities, and influencers to taste their new Burger.
McDonald’s UK & Ireland marketing director, Steve Howells, added: “McCrispy is our most exciting chicken launch in years, with chicken-loving celebrities giving our new crispier, crunchier chicken burger their seal of approval.
“We can’t wait for McDonald’s fans to try this game-changing addition to our menu and of course, to see the ad.”
We can’t wait for this partnership to produce exciting results!
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