Bukayo Saka for Beats by Dre

A recent campaign from Beats invites football stars like Bukayo Saka, Serge Gnabry, and other players to reflect on the constant criticism and judgement they encounter off the pitch.

In particular, as they train and prepare for their most important matches.

Judging athletes by their mistakes and publicly scrutinizing their actions have always been the norm. Social media, however, is worsening the situation and making it difficult for sports players. Nevertheless, there are a few great athletes who are proving their critics wrong.

To produce their short film, the camera captured the exploits of their international star footballers: Bukayo Saka of England, Serge Gnabry of Germany, Kingsley Coman of France and Ritsu Doan of Japan. In doing so, the crew acknowledged and acknowledged their tendency to generate ‘noise.’

As one of England’s most promising football players, Bukayo Saka has taken the courage to respond back after facing backlash online.

Whether Bukayo Saka can defy the noise and prove the hype surrounding him remains to be seen.

Critics have accused Gnabry of being more concerned with his appearance off the pitch than his commitment on the field.

After missing out on the French’s triumph in 2018, Coman is hoping to make amends next season.

This is Doan’s first opportunity to step up for his team and his country at a time when the rest of the world has already written them off as competitors despite much experience in football.

British rapper Slowthai premieres his new song I know Nothing which features powerful lyrics touching on social media’s (perceived) flaws and how it (perhaps) deforms one’s perception of reality.

Speaking about the message behind the track, slowthai said: “Social media can and should be used as a tool for connection and good but instead it serves to gloat and punch down. It fails to show the harsh reality we live in, which can lead to isolation and depression. Let’s lift each other up.”

Amongst others, the video includes these celebrities from football, music, TV and social media: Fabrizio Romano, Ledley King, Joe Cole, Frimpon, Dotty Charles, Laura Woods, Anton Ferdinand, Alessia Russo, Mary Phillip and Peckham Town FC.