Shaquille O’Neal for Abu Dhabi Winter Calendar campaign
Shaquille O’Neal for Abu Dhabi Winter Calendar campaign
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NBA legend Shaquille O’Neal stars in Abu Dhabi Winter Calendar campaign
The Abu Dhabi Department of Tourism and Culture collaborated with Serviceplan Middle East to create this playful campaign, directed by Nalle Sjoblad through Deja Vu and starring famed NBA player Shaquille O’Neal, to announce their exciting events calendar for the winter of 2022.
Shaquille O’Neal is well-known for his love of Abu Dhabi, and the series of ads featuring him as a news anchor draw inspiration from his quirky online persona, while the events themselves are the true stars of the show.
The department wanted to instill gravitas around each event on the calendar, and casting the basketball star as the news anchor to announce the upcoming schedule seemed like a natural fit.
“As exciting as it is to shoot with legends like Shaq, the logistics involved in the run-up to it is always like walking a tight rope. We had less than half a day of shoot time with Shaq, understandably considering his packed schedule and travel.” explained Manasvi Gosalia, Executive Producer at Déjà Vu.
“Of course, Shaq is simply flawless when the camera starts rolling, so that made things easier. The only downside to his perfect take after take would be that now we don’t have a bloopers reel.”
We can’t wait for this partnership to produce exciting results!
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