
AIA, a pan-Asian insurance group, has announced a partnership with England captain Harry Kane.
In this development, AIA has named the Tottenham Hotspur striker as its new ambassador. For the past ten years, the new partnership has been followed by the Hong Kong-based American multinational’s partnership with the Spurs.
The two parties will collaborate to address mental health and resilience. Furthermore, AIA will collaborate with the Harry Kane Foundation (HKF) to raise awareness of the importance of health and mental well-being. The initiative will begin with the Spurs’ vice-self-produced captain’s animation titled Harry Kane: Resilience, which will raise awareness of the importance of positive thinking, self-belief, and the support of others.
Stuart A. Spencer, AIA Group Chief Marketing Officer, said, “We are excited to welcome Harry Kane as an AIA Ambassador and deepen our partnership with Tottenham Hotspur. AIA is committed to accelerating a movement across Asia to engage one billion people to live Healthier, Longer, Better Lives by 2030. Harry’s enormous following and influence will help inspire and educate communities across the region.”
Harry Kane said, “I am delighted to be appointed as an AIA Ambassador. I believe in the value of maintaining a healthy lifestyle and feel it is important to use my position to encourage people to look after their mental health. I am looking forward to working closely with AIA and supporting the Company’s efforts to improve the health of communities across Asia.”
We can’t wait for this partnership to produce exciting results!
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