Chimamanda Ngozi Adichie for Dior
About
Chimamanda Ngozi Adichie on Feminism and Femininity in Dior’s New Lady 95.22 Campaign
Chimamanda Ngozi Adichie News – Dior has updated one of its most iconic bags, Lady Dior, made famous by Diana, Princess of Wales. The Lady 95.22 was unveiled at the Fall/Winter 2022-2023 ready-to-wear show as a “ode to the connection between past and present.” Its name reflects both the year of its creation (1995) and the year of its revival (2022), while the design reflects modernity. On January 12, the French luxury house will launch the bag with a global campaign featuring a cast of exceptional women.
Many of these women have ties to creative director Maria Grazia Chiuri and have made a name for themselves in the fields of art, cinema, sports, literature, fashion, and music.
On January 12, the French luxury house will launch the bag with a global campaign featuring a cast of exceptional women. Many of these women have ties to creative director Maria Grazia Chiuri, and have made a name for themselves in the fields of art, cinema, sports, literature, fashion, and music. The first chapter, shot by celebrated French photographer Brigitte Lacombe, features black and white portraits of Chimamanda Ngozi Adichie, Beatrice Borromeo, and Anya Taylor-Joy.
We can’t wait for this partnership to produce exciting results!
Brand partnerships are one of the most effective ways to increase your brand awareness and sales.
If you want to get exposure for your business, it’s best to invest in a well-known brand ambassador—one with millions of followers who will promote everything from their products/services directly into their fans’ feeds.
If you are looking to improve your business by partnering with famous people, call the team at The Celebrity Group.
For enquiries, please contact:
About The Celebrity Group
Useful Talent has more than 30 years of experience in casting the most effective Celebrity Influencers & Brand Ambassadors for the International Advertising, Marketing & PR Industry.
Brand ambassadors and public personalities have been proven to increase sales and brand awareness THREE times more than a similar campaign without.