Bnxn for Chivas Regal
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Chivas Regal Elevates BNXN’s EP with Africa’s first listening party in the Metaverse
On Thursday the 25th of August, virtual reality became reality, as luxury status whisky and Nigerian musician Buju Banton hosted the first ever album listening party for an African artist.
In a way that was uniquely innovative, they were daring other artists to bring their music to a new level.
Upon revealing the tracklisting for his latest EP Bad Since 97 the Nigerian singer and songwriter invited members of his community as well as fans of whisky to a virtual and in person album listening party.
At the event BNXN spoke emotionally about his journey so far, saying “It’s crazy to see how far myself and my incredible team have come. At the beginning it was hard, trying to get my voice heard, in an industry filled with talented creatives. I’m thankful the hustle paid off and privileged to be part of a generation that hustles and motivates each other to do better, despite the cards we’re dealt, we find ways to elevate ourselves.”
According to the Brand Manager for Chivas Regal Nigeria, Elizabeth Anthony, “Chivas is a brand that is synonymous with success, and we are happy to align our values with the Hustle Gen who are living life on their own terms and creatives like BNXN who are redefining success in his own way and taking his community along.”
We can’t wait for this partnership to produce exciting results for Bnxn!
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