Demi Moore collaborates with beauty brand Oriflame

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American actress Demi Moore has announced the More by Demi collection in collaboration with Oriflame, a beauty and accessories range including shower gels, perfume, body butters and a handbag.

Swedish cosmetics company Oriflame celebrates 45 years of its existence, and for the occasion is partnering with the world-famous American Hollywood actress Demi Moore. In collaboration with Demi, a new collection of cosmetics, jewelry and of course perfume is presented. It is named More by Demi.

More by Demi fragrance is a modern interpretation of the fairy tale characters such as Snow White and Cinderella. It offers sophistication, sensuality, intensity and indulgence. The composition is signed by perfumer Fabrice Pellegrin.

The fragrance contains notes of green mandarin and white peach at the top; white flowers pf Tahitian ylang-ylang and elegant Arabian jasmine in the heart, and creamy sandalwood and white lilies at the base.

Direct from the report on their corporate website, “Oriflame is happy to announce the collaboration with Hollywood star Demi Moore. Demi is a highly sought after actresses and style icon around the world. Her undeniable beauty has made her an inspiration for women today. She is the embodiment of a strong successful woman that others can aspire to and be inspired by; the perfect fit for Oriflame.

More by Demi is one of the brand’s most premium collections and will consist of a selection of exquisite make-up, delicate fragrances and elegant accessories and jewellery, all tailor made for the modern woman.”

Oriflame, founded in Sweden in 1967 is one of the direct selling industry’s largest companies. They are represented in more than 60 countries and have more than 3.5 million consultants.

Oriflame has inspired women to create and grow their own businesses, enabling them to become successful in their own right, whilst also developing the company into an industry leader.

Demi Moore has climbed the ranks of Hollywood, transforming herself from soap opera star to one of the most highly sought after actresses and style icons in the world. Her involvement in charities to help improve women’s plight in the world and her undeniable beauty have made her a true inspiration for women today. Demi’s new range encapsulates strong, modern women and is representative of Oriflame’s dedication to empowering women around the globe.

Demi comments: “The Gold Conference is such a fabulous event and a fantastic opportunity to celebrate Oriflame’s exceptional commitment to beauty and fulfilling dreams. I really love that Oriflame empowers women by giving them the opportunity to start up their own businesses and I am delighted to have created a new cosmetics range with them.”

Johan Rosenberg, EVP Global Marketing and R&D, says, “This is a really important collaboration for us as Demi encapsulates the essence of Oriflame. She is the embodiment of a strong and successful woman that others can aspire to and be inspired by; the perfect fit for Oriflame.”

Useful Talent are second to none at negotiating these kind of colaborations and delivering the best possible results to all parties involved. We are one of the most experienced and reliable agencies in the world for any commercial activity concerning any type of Talent, with over 25 years in the industry we know our stuff!