Emma Chamberlain for Cartier
About
Cartier Taps Emma Chamberlain as Brand Ambassador
Cartier’s newest brand ambassador is YouTuber Emma Chamberlain.
During Monday’s Met Gala, the YouTube star conducted interviews on the red carpet on behalf of the fine jeweler.
Emma Chamberlain donned a vintage tiara from Cartier, diamond choker, rings and earrings at the Met Gala, among other ensembles.
“Emma’s creative spirit and diverse set of talents are a welcome addition to the maison,” said Mercedes Abramo, president and chief executive officer of Cartier North America. “As a California native, we’re excited to see Emma’s bold fearless approach to style translated into her new role as a Cartier ambassador.”
This is Chamberlain’s first partnership with a luxury fashion brand; she’s previously worked with several other brands while also achieving great success on YouTube.
Over the years, Chamberlain has been a spokesman for Louis Vuitton for design-related content for the house’s fashion shows and in promotions for the retailer PacSun.
She is also the creative director of Bad Habit, a skin care brand created by Forma Brands, the brand incubator behind Morphe, Jaclyn Hill Cosmetics, R.E.M. Beauty, etc.
We can’t wait for this partnership to produce exciting results!
Brand partnerships are one of the most effective ways to increase your brand awareness and sales.
If you want to get exposure for your business, it’s best to invest in a well-known brand ambassador—one with millions of followers who will promote everything from their products/services directly into their fans’ feeds.
If you are looking to improve your business by partnering with famous people, call the team at The Celebrity Group.
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Useful Talent has more than 30 years of experience in casting the most effective Celebrity Influencers & Brand Ambassadors for the International Advertising, Marketing & PR Industry.
Brand ambassadors and public personalities have been proven to increase sales and brand awareness THREE times more than a similar campaign without.