Genelia Deshmukh for NutriGlow
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NutriGlow Ropes in Genelia Deshmukh as its Brand Ambassador
NutriGlow, an addition of the G.O.A.T. Brand Labs, announced the appointment of Bollywood actress, icon, and model Genelia Deshmukh as their spokesperson.
Genelia will endorse the brand’s scientific-grade, premium beauty products and make sure their mission of affordable luxury is made clear to consumers.
It originated as a collaboration because of Genelia Deshmukh’s and NutriGlow’s shared commitment to the powers of great skincare products.
NutriGlow’s hiring of Genelia Deshmukh as the brand’s representative should assist the company in increasing the number of sales. With its specially-formulated and preservative-free products, NutriGlow intends to attract two distinct markets.
Moreover, Genelia Deshmukh being a firm believer in the value of a plant-based diet, meshes well with NutriGlow’s cruelty-free product that is free of any animal-based ingredient and not tested on animals.
Her youthful skin, which often leaves people fawning over the radiance and smoothness it lends to the actress on-screen, is complimented with a gentle and very regular skincare regimen.
Commenting on the announcement, Mr. Ashish Aggarwal, Co-founder of NutriGlow, said, “We are thrilled to onboard Genelia Deshmukh as NutriGlow’s brand ambassador. Genelia is a celebrity with a follower base across various age groups — whether it is millennials or the GenZ — who see her as a young, vibrant and bubbly artist. The partnership will help NutriGlow penetrate deeper in the market with our products’ goodness of science and nature.”
Commenting on this initiative, Mr. Shouvik Roy, Chief of Brand Marketing, G.O.A.T Brand Labs said, “NutriGlow is one of our star brands that is emerging as a brand of choice in the natural and ingredient-led beauty products category. For all our brands at G.O.A.T. Brand labs we are focusing on building deeper consumer connections with our audiences and the NutriGlow film and the choice of an ambassador is to demonstrate the brand’s values of confidence, optimism, and fearlessness. Genelia’s contagious energy is a perfect match for our ‘brave” brand. Her relatable “girl next door” persona will greatly aid our ability to connect with today’s youth.”
As part of the partnership, NutriGlow will release a digital advertising campaign in which actress Genelia is featured, which will speak to a generation of women who prefer natural and organic beauty and health products.
The company is rolling out a new marketing campaign for four of their products: Sunscreen, Irish Coffee Face Wash, Orange Vitamin C Serum, and Wine Body Lotion.
We can’t wait for this partnership to produce exciting results!
Brand partnerships are one of the most effective ways to increase your brand awareness and sales.
If you want to get exposure for your business, it’s best to invest in a well-known brand ambassador—one with millions of followers who will promote everything from their products/services directly into their fans’ feeds.
If you are looking to improve your business by partnering with famous people, call the team at The Celebrity Group.
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