Jimin for Dior
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Jimin named global ambassador for Dior
BTS member Jimin has been named a global brand ambassador by Dior, highlighting South Korea’s growing importance to the world’s most prestigious luxury fashion houses.
Dior announced the collaboration on social media on Monday, saying it “solidifies” the singer’s friendship with the French label and “continues a bond” with artistic director of menswear Kim Jones, who previously designed stage outfits for the K-pop band.
The post was accompanied by photos of the 27-year-old celebrity Jimin dressed in a variety of looks from the brand’s Summer 2023 collection. Jimin, whose full name is Park Ji-min, “embodies Dior’s timeless spirit and singularity,” according to the announcement.
The announcement comes as Dior expands its presence in South Korea, which spends $325 per person per year on personal luxury goods, the highest figure in the world, according to Reuters, citing Morgan Stanley analysts.
We can’t wait for this partnership to produce exciting results!
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