Laura Unuk for Ford Slovenia
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Laura Unuk becomes the brand ambassador of Ford Slovenia
In the chess world, top brands generally attach themselves to male players rather than females. Now female chess player Laura Unuk has been tapped by vehicle manufacturer Ford.
On becoming a brand ambassador for Ford, Laura Unuk said: “I am extremely happy, traveling is big part of my life and having a reliable car is very important to me. It was always a big dream of mine to have my name written on a car, so it’s actually a dream come true.”
“Well, the story is not as charming. I had a car that was very unreliable and it had to be repaired every few months, thus costing a lot of dollars. I decided to reach out to companies and gave them idea of chess as a positive thing. Ford was interested in the idea and now we are collaborating.”
When asked on what it means to be a brand ambassador for a globally recognised brand such as Ford, Laura Unuk said: “Well it’s a dream come true for me. I am happy they recognised me and chess as a potential collaborator. I love bringing chess to other fields and they said they have many ideas how to involve me in Ford and how to involve Ford in chess. Chess is still known for being a game and I am excited to present it as much more.”
We can’t wait for this partnership to produce exciting results!
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