Naomi Watanabe News – In fall 2022, UGG debuted a campaign called “Feels Like UGG.” Naomi Watanabe and other models and public figures front the images for this campaign which celebrates differences in what makes someone feel comfortable inside their skin.
The new season brings with it an assortment of fashionable and comfortable clothing, with Naomi Watanabe at the front.
The photographs were taken by Arielle Bobb-Willis and show the models posing against a variety of backgrounds, such as city buildings, natural settings and patterned couches.
It is a global campaign that investigates the different journeys associated with the feeling of self-expression in UGG’s apparel and footwear.
“What we hear from our consumers is how loyal they feel to UGG because of the way the brand makes you feel – both physically and emotionally,” states Anne Spangenberg, President of UGG® & Koolaburra by UGG® at Deckers Brands. “The Feels Like UGG campaign is a celebration of the empowering feeling our brand delivers, allowing you to unapologetically express your authentic self.”
The Classic Boot, a product of the brand that is well known around the world, has been highlighted in this campaign.
UGG’s latest campaign pushes the boundaries of what can be done with footwear by combining different colors and textures, while also working with Harry Nuriev of Crosby Studios to create custom couches for its advertisements.
We are eager to see what this collaboration will yield!
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