Adidas Originals launches new campaign with Indian actor Ranveer Singh
Adidas Originals launches new campaign with Indian actor Ranveer Singh
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Adidas Originals launches new campaign with Indian actor Ranveer Singh
Sportswear brand Adidas Originals recently launched a campaign with Indian Bollywood superstar and brand ambassador Ranveer Singh. The ‘Made Originals’ campaign will explore the idea of freedom, for both Adidas and for the individual.
The campaign reflects on the past by paying tribute to certain sneaker silhouettes: Superstar, Stan Smith, Forum, whilst focusing on the future with the launch of all new NMD_V3.
Nearly six years after launching the innovative NMD silhouette, Adidas has re-interpreted this iconic runner with the refreshed Trefoil.
The global NMD campaign also features artists from around the world like Anitta, Bizarrap, and Karim Benzema.
This campaign is played out in the form of dynamic visual language and a powerful voiceover. It captures the legacy of four iconic sneakers that have created an indelible mark on street culture.
Speaking on the campaign, Sunil Gupta, senior director, brand Adidas, India said, “The Superstar, Stan Smith, Forum and NMD are iconic footwear franchises that not only form the foundation of Adidas Originals’ history but also of street culture universally. These iconic footwear silhouettes are ubiquitous on the feet of a generation that chooses to colour beyond societal conventions. And through the ‘made Originals’ campaign, we aim to celebrate the indelible canvas that these icons have left behind for next generations to build upon.”
Adidas Originals brand ambassador Ranveer Singh shared his thoughts on the campaign, “My journey with Adidas Originals goes right back to my college days when I purchased my first pair of Superstars. Such classics have been an integral part of street culture, and they are nowhere near done making history. With this campaign, I am excited to push beyond our boundaries and usher in a new era of originality as a tribute to these iconic sneakers and especially the brand new NMD_V3 silhouette.”
The campaign also marks the launch of the new NMD V3 silhouette. The sneaker is perfect for people that don’t want shoes to restrict them when they’re on the go.
The silhouette delivers adaptive comfort and energy return. The shoe features a re-engineered mesh that wraps the foot, a transparent heel clip, and encapsulated BOOST to cushion your foot.
The NMD V3 also features a custom knit upper made with up to 50% recycled ocean plastic fibres. This environmentally progressive material upholds the tradition of adidas’ founding role in sustainability, bringing us one step closer to a world without waste.
The Adidas NMD V3 is now available on Adidas.com and at select retailers across the country.
We can’t wait for this partnership to produce exciting results for Ranveer Singh and Adidas!
Brand partnerships are one of the most effective ways to increase your brand awareness and sales.
If you want to get exposure for your business, it’s best to invest in a well-known brand ambassador—one with millions of followers who will promote everything from their products/services directly into their fans’ feeds. This partnership between Ranveer Singh and Adidas shows that.
If you are looking to improve your business by partnering with famous people, call the team at The Celebrity Group.
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About The Celebrity Group
Useful Talent has more than 30 years of experience in casting the most effective Celebrity Influencers & Brand Ambassadors for the International Advertising, Marketing & PR Industry.
Brand ambassadors and public personalities have been proven to increase sales and brand awareness THREE times more than a similar campaign without. To broker a brand partnership with Ranveer Singh, contact The Celebrity Group today.