Serena Williams for Rémy Martin
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Serena Williams Is Stunning In The First Look At Rémy Martin’s ‘Inch By Inch’ Super Bowl Commercial
Even though Super Bowl LVII isn’t until February 12th, it’s already made history. Two champions, tennis legend Serena Williams and the family-owned cognac Rémy Martin, are joining forces for the spirit’s first Super Bowl commercial.
Not only will two brothers compete for the NFL Championship. Serena appears in the first teaser of the advertisement, which is timed to coincide with Rémy Martin’s “Inch By Inch” campaign, sitting at a bar wearing a maroon sweater and a golden satin jacket. Serena Williams receives a class of Rémy Martin’s VSOP cognac brandy, and she observes the camera.
That’s all, then! Serena is seen strolling down a tunnel in a second teaser. All of this serves as a little preview of the “Inch by Inch” campaign, which, according to the brand, intends to demonstrate “how tremendous success cannot be reached alone, and that as part of a collective team, true brilliance can be achieved.”
“When developing ‘Inch by Inch,’ we wanted to create an inspirational concept that transcends time and find a spokesperson that embodies the values of Rémy Martin, which is grounded in an unwavering pursuit of excellence through family, our partners, and collective success,” said Jean-Philippe Hecquet, Chief Executive Officer of the House of Rémy Martin, adds in the announcement. “Serena Williams, as the greatest female athlete of all time and a cultural icon, was the perfect choice.”
“She is a global inspiration, and inch by inch, Williams and her team have made history by breaking down barriers, striving for excellence, and achieving greatness,” continues Hecquet. “We are honored to partner with her for our first-ever Super Bowl campaign and believe that together Rémy Martin’s quest for excellence will continue to go further, always achieving greater feats.”
We can’t wait for this partnership to produce exciting results!
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