Son Heung-min for AIA
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AIA taps Son Heung-min as brand ambassador
AIA, the pan-Asian insurance group, has announced a new sponsorship agreement with Tottenham Hotspur footballer Son Heung-min. As a result of this agreement, the South Korean superstar has been named brand ambassador.
The South Korean international is AIA Singapore’s first brand ambassador. His hiring is part of the AIA One Billion initiative, which aims to engage a billion people in the region in living ‘Healthier, Longer, Better Lives’ by 2030.
As AIA Singapore’s brand ambassador, Son Heung-min will strive to inspire Singaporeans to live better lives every day by encouraging holistic wellness in three key areas: overall health, inspiration and mental health, and economic well-being.
Son Heung-appointment min’s comes after AIA strengthened its relationship with Tottenham Hotspur earlier this month by naming the club’s captain, Harry Kane, as a brand ambassador. AIA has been Tottenham’s global principal partner since 2013. In July 2019, the agreement was extended until the end of the 2026-27 season.
Melita Teo, Chief Customer and Digital Officer at AIA Singapore, said, “Recognised as one of the greatest ever football players Asia has produced, Son is an icon and inspiration for many. His journey with football highlights his talent and personal values of self-improvement, grit, and determination.
“His values and current journey as a professional footballer to never settle for status quo is parallel to AIA Singapore’s constant pursuit to better support customers to live better by achieving holistic wellness. Together with Son, we look to create greater positive impact in the lives of Singaporeans in 2023 and beyond.”
We can’t wait for this partnership to produce exciting results!
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