Suryakumar Yadav for UrbanGabru
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GlobalBees Brands-backed UrbanGabru signs Suryakumar Yadav as brand ambassador
Mumbai-based menswear company UrbanGabru, owned by the GlobalBees Brands Pvt Ltd, announced Suryakumar Yadav, Indian Cricket’s Team Kolkata’s batter as its newest ambassador.
Suryakumar Yadav will endorse this company’s range of personal grooming products.
Suryakumar Yadav said, “I am pleased to partner with them, a brand which has been breaking stereotypical clutters. I believe it is imperative for everyone to feel confident about themselves and self-grooming is key to it. I look forward to this partnership to encourage people towards self-grooming through their range of products.”
Hemant Raulo, founder of the D2C company said,“ Today Suryakumar Yadav has become a household name and is a testimony to sheer hard work, incredible batting style, and positive attitude. These qualities are synonymous with us as our products are crafted for Indian men. We are thrilled to have Suryakumar Yadav as our brand ambassador for the grooming range. We are confident that this partnership will strengthen consumers‘ love for our brand and become a household name for men’s grooming and personal care.”
This company is a part of GlobalBees, an aggregator of brands like Healthyhey (providing dietary supplements) and Intellilens (providing eyeglasses).
Its brands also include Yellow Chimes, a fashion brand, Absorbia, a home care brand, and Prolixr.
Research from Unicommerce found that Internet-first or D2C brands are currently driving growth in the e-tailing space, with a robust 45% growth rate that could reach $70 billion by the next few years.
We can’t wait for this partnership to produce exciting results!
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