Thebe Magugu joins forces with adidas
Thebe Magugu joins forces with adidas
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Thebe Magugu joins forces with adidas
One South African designer, Thebe Magugu, has collaborated with international brand Adidas to bring new clothes and shoes inspired by the people’s heritage and cultural identity to the country.
There are pieces from the new line that are gender-neutral and womenswear, as well as tennis garments, swimwear, running clothing, and UNITEFIT pieces.
According to Thebe Magugu, the collaboration with Adidas gave her an opportunity to tell her own stories.
“I’m infinitely inspired by the energy of the women in my life and the heritage of my native land,” said Magugu.
“Bringing together such personal stories through design and blending them with Adidas iconic performance and lifestyle pieces has been an amazing process. The collection really celebrates all the positive influences around me and a sense of community that is so important to me. I hope it inspires the same joyful feeling in those who wear it.”
AdiClub members will have early access to the Adidas x Thebe Magugu collection beginning August 1, followed by everyone else on Monday, August 15. Visit Thebe Magugu’s website to find out more.
We can’t wait for this partnership to produce exciting results!
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